Suave is a brand name based in Chicago, IL used by the Unilever company in the United States, Mexico and Canada. Targeting discount stores, the brand represents more than 100 products including shampoo, lotions, soaps and deodorant.
Suave started in the United States in 1937 as a hair tonic. The brand eventually was acquired by Unilever which, in the 1970s, started expanding the Suave name beyond hair care into other areas.
Noting the rise of discount stores such as Wal-Mart, in the 1990s Unilever instituted a broad strategy, called “The Power of Value” to leverage its Suave brand to sell a complete line of discount personal care products in contrast to its high-profile brands such as Helene Curtis, Calvin Klein and Salon Selectives lines. Sales of the Suave line of products grew from $500 million in 1995 to about $900 million in 2002.
Suave® Professionals® Hairspray
Volumizing Finishing Aerosol Hairspray, Volumizing Finishing Non-Aerosol Hairspray, Extra Hold Aerosol Hairspray,
Extra Hold Non-Aerosol Hairspray, Freeze Hold Non-Aerosol Hairspray, Freeze Hold Aerosol Hairspray
Extra Hold Unscented Aerosol Hairspray, Extreme Hold Scented Aerosol Hairspray, Extreme Hold Unscented Aerosol Hairspray,
Max Hold Scented Aerosol Hairspray, Max Hold Scented Non-Aerosol Hairspray, Max Hold Unscented Aerosol Hairspray,
Max Hold Unscented Non-Aerosol Hairspray
4X Mega Scented Aerosol Hairspray, 4X Mega Scented Non-Aerosol Hairspray, 4X Mega Unscented Aerosol Hairspray,
4X Mega Unscented Non-Aerosol Hairspray
Professionals Healthy Curls Scrunching Mousse, Volumizing Foam Mousse, Volumizing Root Lifter,
Sleek Anti-Frizz Styling Cream, Extra Hold Mousse, Extra Hold Gel
Extra Hold Shaping Mousse, Maximum Hold Volumizing Mousse, Max Hold Sculpting Gel
2X Low Control Extra Bodifying Mousse
Suave Coupons and Savings