Special K Online Coupons


It’s the cereal that started it all.Special K® lightly toasted rice flakes have just the right amount of crunch and substance to start the day off right.One serving holds 11 essential vitamins and minerals your body needs with a generous taste that satisfies. Kellogg’s Special K® is the cereal that puts you in a healthy frame of mind that includes eating smart all day long for a healthy way of life.

Over the last few months there has been a lot of cereal promotion going on. Kelloggs’ Special K brand have been promoting their very own Special K Diet Challenge (for a number of years now). Not to be outdone, Kraft have “lose 10 pounds” emblazoned on virtually the entire line of “Post” brand cereals (called Eat 2 Lose 10)

Both cereal “diets” are bold and upfront with their claims: “Lose up to 6 pounds in 2 weeks!” shouts Special K. Is this for real? Is it valid?

The Special K Diet

• Eat a serving of Kellogg’s® Special K®, Special K® Red Berries, Special K® Vanilla Almond, Special K® Fruit & Yogurt or Special K® Low Carb Lifestyle Protein Plus cereal with 2/3 cup skim milk and fruit for two meals a day.
• Eat your third meal as you normally do.
• For snacks, choose from fresh fruits and vegetables or a Special K® Bar.
• Consume beverages as you normally do.
Special K claim that the diet is “based on valid research conducted at leading universities”. In typical hard-sell fashion, they fail to provide the reference or provide a link to the “valid research”. After some digging, I found the aforementioned study.

Yes – People Lost Weight
It made interesting reading, and effectively backed up some of the claims from Special K. According to my reading, the mean weight loss was less than 2 kg (4.4 pounds) in the 2 week period.

A basic low fat diet
So what’s the magic? There is no magic. The women in the study ate less than they normally did. According to the study, the women in the Special K group were eating about 2200 kcals per day. When they started substituting the cereal meals they dropped daily intake by about 640 kcals per day. Furthermore, a lot of those calories were from fat (~39 grams or 351 kcals).

Good or What?
Personally I think incorporating some cereals into your diet can be good – but there are some caveats here:
Satiety – From experience, I’ve noticed that wolfing down a bowl of cereal doesn’t always curb the hunger pangs. However having a bit more protein in the mix does keep the pangs at bay.
Nutrition – The simple truth is – Special K is better than what most people eat, but it still contains such gems as High Fructose Corn Syrup. Serving for serving, it has less potassium and fiber than oats, and more sugar. Compare here and here.

The Claim

“Lose 6 Pounds in 2 Weeks”

The Interpretation
“If you currently have a poor diet, but substitute it with our cereal – you may lose 4.4 pounds over the first two weeks. You will be probably feel very hungry while restricting your calories, and will may find eating cereal for dinner or lunch to be untenable after a while. Boredom could well set in. History shows that a low-fat, higher-carb diet can work, but in the long run it may backfire”.

That said – you could do a lot worse than eating cereal, skim milk, and fruit – it’s a lot healthier than the average American meal…

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