Dan Pink is an author with a great thesis for today
In my last post I mentioned how digital agencies are offshoring video production work to make it affordable to version TV and Internet ads for multiple target audiences -- a strategy that mirrors direct marketers one-to-one mantra.
Publicis Groupe, the French advertising
Whenever I start a post with the words
The best creative I've seen in a long time is an
There is a digital phone company out there, the name of which escapes me, that will serve up ads based upon the content of your phone conversation.
I do my very best not to make a running commercial out of my blog. But as they say, if you love what you do...