What is it about this marketing stuff that is so hard?
M!TIAA-CREF, which stands for TIAA-CREF, is launching a new branding idea thanks to the people at Modernista in Boston.
According to J. D. Power a number of Buick automobiles are as reliable as those of perennial reliability winner Lexus.
Dan Pink is an author with a great thesis for today
In my last post I mentioned how digital agencies are offshoring video production work to make it affordable to version TV and Internet ads for multiple target audiences -- a strategy that mirrors direct marketers one-to-one mantra.
Publicis Groupe, the French advertising