Colgate Total® toothpaste is #1 recommended most often by dentists and the first to be approved by the FDA and accepted by the ADA to fight plaque and gingivitis.
- Complete 12-hour protection fighting a full range of oral health problems.
- It helps prevent plaque and gingivitis — even after meals
- Fights tartar build-up, bad breath and helps prevent cavities.
Available in a variety of flavors and forms. Choose the one that is right for you. Total Advanced Whitening Paste, Total Advanced Clean, Total Advanced Fresh Gel, Total Clean Mint Paste, Total Whitening Paste, Total Whitening Gel, Total Plus Whitening Liquid and Total Mint Stripe Gel.
Colgate Company History.
1991
Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes.
1992
Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries.
Colgate Total toothpaste introduced.
1995
Colgate enters Central Europe and Russia, expanding into fast-growing markets.
Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso toothpaste.
1996
Bright Smiles, Bright Futures oral health education program expands to 50 countries, and today reaches over 50 million children annually.
1997
Colgate Total toothpaste is introduced in the U.S. and quickly becomes the market leader. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems.
2004
Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community.
2006
Colgate enters the fast-growing Naturals segment by purchasing Tom’s of Maine, a leader in that market in the United States.
Today …
Today, with sales surpassing $15 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide.